Teaching at Universidad de Oviedo from October, 1997. She got her PhD from Universidad de Oviedo in 2002 and from July, 2006, she is an Assistant Professor of Marketing at Departamento de Administración de Empresas of said University.
She has participated in several national and international conferences, authored several books and book chapters and has published papers on Consumer Behaviour and Brand Policy as well as Product and Service Innovation in journals such as: European Journal of Marketing; Journal of Business and Industrial Marketing; Journal of Management and Organization, International Journal of Management; International Journal of Retail and Distribution Management; Revista Española de Investigación de Marketing; Cuadernos de Economía y Dirección de la Empresa; Revista Europea de Dirección y Economía de la Empresa; Revista Española de Salud Pública; Economía Industrial ó Estudios sobre Consumo.
Her papers relate to her main research topics: Consumer Behaviour, Private Brands, Tourism and Service Innovation.
She has reviewed for several national and international journals and professionally speaking, she has participated in many contracts with public and private companies, consulting on Marketing.
Contact Data:
Phone: 985 18 22 21
E-mail: celinag@uniovi.es
