Professor Suárez-Vázquez received her Ph.D. in Business Administration from the University of Oviedo. She has collaborated in the management of the Instituto Universitario de Empresa University of Oviedo.
She has participated as co-author in many books in the discipline of Marketing. She has presented research papers in many national and international conferences. Her work has been published in journals such as Business Research Quarterly, Universia Business Review, Journal of Retailing and Consumer Services, Canadian Journal of Administrative Science, Journal of Cultural Economics and Journal of Media Economics, among others.
She has been visiting scholar in the Department of Marketing of the University of Maryland (US).
Her academic research focuses on two areas: retailing and promotion. Her most recent works deal with perception and the influence of emotions in the shopping choice process. Her teaching experiences include undergraduate, graduate and executive courses. She has consulted to many companies and institutions.
Contact Data:
Phone: 985 10 28 21
E-mail: anasv@uniovi.es
