Luis Ignacio got his PhD in Business at Universidad de Oviedo, where he became Profesor of Marketing. His teaching and researching is centered in business administration specially in the non for profit sector.
He has teached at the graduate, postgraduate and doctorate levels at Universidad de Oviedo. His research topics include market orientation and its link with other relevant concepts to Marketing. ALso, with retailing and distribution channels, publishing in journals such as Industrial Marketing Management, Supply Chain Management, Technovation, Total Quality Management and Business Excellence, Journal of Strategic Marketing, Journal of Marketing Management o International Review of Retail, Distribution and Consumer Research.
Luis Ignacio directed the postgraduate program Máster en Gestión de ONGD y de Intervención Social de la Universidad de Oviedo, in which he taught on Fair Trade. Within the field of Social Economy, he has directed several contracts with the private sector as well as basic research programs whose results were published in the European Journal of Marketing and the Journal of Nonprofit and Voluntary Sector Marketing), as well as books such as El Libro Blanco de la Economía Social del Principado de Asturias, La Responsabilidad Social de la Empresa Asturian####Análisis de Situación de las Fundaciones en la Realidad Socio-Económica del Principado de Asturias).
Contact Data
Phone: 985 10 49 78
E-mail: alvarezg@uniovi.es
