Teaching Marketing at Universidad de Oviedo from september, 1993. His teaching relates to undergraduate programs such as Administración de Empresas, Comercio y Marketing, Turismo and Gestión y Administración Pública. Also at postgraduate levels such as Máster en Administración y Dirección de Empresas (MADE).
His research has developed in several areas, including research projects and publications in books and journals on commerce such as: Distribución y Consumo, Boletín Económico del ICE, Revista Europea de Dirección y Economía de la Empresa, and the proceedings of several national and international conferences.
Main research lines: Commercial distribution, sales promotions, IT, international marketing, tourism.
Contact Data
Phone: 985 10 62 10
E-mail: fernando@uniovi.es
