Associate Proffesor of Marketing at the University of Oviedo. She has prior professional experience in both the public and private sectors before joining the University.
She holds a Ph.D. with International Mention and received the Extraordinary Doctorate Award from the University of Oviedo. She is a co-author of various books and book chapters, contributing both to academic education and the dissemination of research results applied to public and private organizations. Additionally, she has publications in high-impact international academic journals on topics related to Marketing, Business Strategy, and Innovation.
She has presented lectures and communications at internationally recognized conferences in her research field. She has collaborated as a teacher and researcher in courses and seminars organized by various institutions within the European Higher Education Area.
Her teaching experience is complemented by participation in non-regulated training programs, both national and international, with a focus on delivering courses and seminars for entrepreneurs and active professionals.
Currently, she combines her teaching and research activities with the coordination of the Master´s program in Tourism Management and Planning at the University of Oviedo, as well as participation in various evaluation committees at the national and international levels.
Contact information:
Phone number: 0034 985 10 48 51
E-mail: ppf@uniovi.es
