Catedra Fundación Ramón Areces de Distribución Comercial
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Año 2024
(DOCFRADIS 2401) The mediating role of store personality in the relationship between self-congruity and manifestations of loyalty
María De Los Ángeles Crespo López, Carmen García García
see
(DOCFRADIS 2402) Shopping on social media: the role of trust, attitudes, and social media marketing
Jorge Serrano-Malebrán, Jorge Arenas-Gaitán
see
(DOCFRADIS 2403) Motivations for purchasing and satisfaction from sports team merchandise among young fans: a case study of Real Sporting de Gijón
María Fernanda García Zamarreño , Santiago González Hernando
see
(DOCFRADIS 2404) Sound in mode on: How sound stimuli influence customer engagement?
E. Sophia Valenzuela-G. , Óscar González-Benito, Álvaro Garrido-Morgado
see
(DOCFRADIS 2405) The inner workings of an omnichannel enterprise: a systematic literature review and research agenda
Laura Fernández Méndez, Nuria Viejo Fernández
see
(DOCFRADIS 2406) Analysis of green perceived value in contexts of opinion-seeking and informational congruence
Oliver Torres-Reynoso, Jesús García-Madariaga, María Carmen Rodríguez-Santos
see
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