Abstract:
This study proposes a model and hypotheses to understand the nature of the relationships of supply chain integration and high-performance human resources practices with operational performance in the horticultural marketing sector. The importance lies in the assumption that supply chain is all about people working across independent firms, and therefore, essential. Using empirical data from the horticultural marketing sector, the moderating effects of high-performance human resources practices on the relationship between three supply chain integration dimensions of integration (internal, supplier and customer) and five operational performance measures (cost, quality, delivery reliability, service, and flexibility) are examined. An ordered probit analysis is used to test the proposed hypotheses. The results confirm the moderating effects in most of the cases as human resources practices have a moderating effect if the relationship is established between internal or customer integration and delivery.
Keywords: Supply chain integration, supplier, customer, human resources practices, operational performance.
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